Originally Published 11/27/2012 at http://www.huffingtonpost.com/jennifer-hoelzer/president-obama-biggest-mistake_b_2197795.html
As Barack Obama prepares for his second term as President of the United States, it’s worth remembering what he identified as the biggest “mistake of his first term.” Six months ago, he told Charlie Rose it was his failure to communicate.
How is it possible that President Obama — whose campaign oratory has quite literally made audiences swoon — struggles when it comes to communicating his own policy agenda?
He applies the same communication strategy in office as he does on the campaign. He even employs the same people. There isn’t a press or communications office in the Obama Administration — from the White House, to the Justice Department to the TSA — that hasn’t been staffed with the same brilliant communicators who helped elect Barack Obama to the presidency not once, but twice.
Yet a majority of Americans still don’t believe that the stimulus helped the economy (despite rather extraordinary evidence to the contrary). And not only can few people explain how Obamacare works, a significant percentage of Americans thinks the president supports “death panels.”
Is convincing the American people that their president doesn’t want to kill them really that much harder than electing the first African-American president?
Or is it possible that communicating policy is different than communicating on a campaign?Read more